Newsletter marketing can be one of the best ways to sell a product or market your company. It can be difficult to start and maintain, but the benefits of a good subscriber list can be a great gain.
So why are newsletters great? Simple. Instead of soliciting random consumers, you’re reaching out and talking to those [...]

Popularity: 22%

Diversified Selling Propositions; the modern equivalent for USP
Back in the 50’s a fellow named Tosser Reeves is said to have come up with the term we all know well these days; ‘Unique selling proposition’ or the more oft used acronym – USP. At least if you’re in the marketing game, you [...]

Popularity: 24%

I spend hours surfing the web, reading articles, and watching videos. Each site gets about a second to lure me in or watch me leave. Knowing how many users are enjoying your content, and how many are bouncing away is the first step in creating a useful website. Making sure you follow acceptable usability guidelines [...]

Popularity: 32%

If you’re a local business owner wondering how the Internet can be useful to you, realizing that online advertising is not only for large companies is the first step. While it’s true that corporations use broad advertising for branding and creating national recognition, smaller companies have a different goal from their marketing budgets.
AdWords keeps this [...]

Popularity: 24%

I came across a handy little toy the other day that has some interesting applications for those playing in social spaces for fun and profit… It’s called; User Name Check.com

This funky little application searches a TON of the more popular social media, networking, book marking and multi-media websites to see if a given username has [...]

Popularity: 33%

Put yourself in your client’s shoes. No, strike that.
Put yourself in your prospect’s shoes (a prospect being someone you’ve never marketed, sold to or married before).
She doesn’t know you; she doesn’t trust you, and she couldn’t care less if you drop dead tomorrow.
But, through deft marketing-you’ve captured her attention! Her eyeballs are yours!
And she believes, [...]

Popularity: 37%

by Martin Wales
If you want to sell more of your ‘stuff’ then you need more people to offer it to.Online this means the faster you increase the size of your list of contacts and email addresses the faster you make more money!The one tactic that did it really quickly and very easily for me was [...]

Popularity: 29%

True story:
Not too long ago I was approached by a marketer who had a product idea — just the idea mind you.
And he wanted to hire me to develop it… market it… sell it… and everything in-between.
The reason being — he didn’t have the time to do it himself.
My first thought was… now here’s a [...]

Popularity: 28%

Customers for life means “cash for life.”
Last post (Part I) we visited the Strategy of Consumption. I want to correct myself however. I presented Consumption as mathematically ‘adding’ it, but upon further thinking, I strongly believe that it’s really a multiplication factor! Now, let’s go with:
(Traffic + Conversion) x CONSUMPTION = Customers for Life
Regardless of [...]

Popularity: 40%

The mantra of many marketing experts online, when you want to get more customers, is:
Traffic + Conversion = Customers
This is true.
BUT…
What if you could do more? Sell more, more consistently and for a much longer time?
Yes! Sell a lot more to the same people without much more effort, time and especially money? Wouldn’t it be
fantastic to [...]

Popularity: 31%