March 9th, 2010 by Angie

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How To Treat Guest Posters aka Get More By Giving a Little

Internet marketing experts will tell you the best way to get a lot is to give a little. Here’s a bit of dos and don’ts when it comes to having guest posters on your site. The more the two of you work together, the more you’ll both benefit!

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Posted in General | 6 Comments »

March 6th, 2010 by Angie

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Paying For Online Content — How To Bring Producers & Users Together

Content providers of all kinds have been struggling to get users to pay for their content. And while many solutions have been proposed up to this point, they focus far too much on the provider and never really address the needs of users. Here’s something anyone offering paid content should consider.

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Posted in Marketing concepts | 1 Comment »

February 26th, 2010 by Angie

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10 Words, 5 Graphic Elements & 1 Huge Tip For Boosting Sales Page Conversion

Landing pages are the most difficult and most important pages you’ll ever create online. So, here are some resources to make it a little easier and boost your chances of achieving the maximum ROI.

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Posted in Copywriting | No Comments »

February 19th, 2010 by Angie

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How To Improve Trust and Credibility With Copy

People simply won’t buy from a site they don’t trust, but how do you build trust with someone you’ll likely never meet? It seems like you’ll need magic wands, cauldrons, a spell book, and maybe a witch doctor to pull it off, but it’s really not that bad. In fact, you don’t have to look any farther than your friends for the answer! Find out more here…

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Posted in Copywriting | 2 Comments »

February 12th, 2010 by Angie

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5 Writing Tools No Internet Marketer Should Be Without

Writing copy isn’t easy, but there are a number of tools Internet Marketers can use to make it easier and improve the results. Here is a short collection of some of my favorites, so you can improve your writing too!

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Posted in Tools and Resources | 9 Comments »

February 5th, 2010 by Angie

Google Buzz

Is Your Social Media Strategy Like Your Favorite Jeans?

We love our favorite pair of jeans; they’re familiar, we know them, and know what to expect. We seem to treat our Social Media strategy in much the same way, and it just may be what’s holding us back. Are you making these mistakes?

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Posted in Marketing concepts | 7 Comments »

January 28th, 2010 by Angie

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Promotional Content and Modern Marketing

Whether you’re writing a guest post to advertise for a new product, launching a new marketing campaign to push an existing product line, or have decided to get into Social Media Marketing, there is always a battle between being promotional and being entertaining or informative. You’ll be amazed to see what I’ve dug up on the subject!

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January 21st, 2010 by Angie

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How To Fight Personalization — Is It Possible?

Personalized search might sound like it’s all about SEO, but it could potentially change your entire online marketing strategy. What are your thoughts? Here’s mine…

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Posted in General | 6 Comments »

February 4th, 2009 by Samir Balwani

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A Newsletter Marketing Primer

Newsletter marketing can be one of the best ways to sell a product or market your company. It can be difficult to start and maintain, but the benefits of a good subscriber list can be a great gain.
So why are newsletters great? Simple. Instead of soliciting random consumers, you’re reaching out and talking to those [...]

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Posted in Email Marketing, General | 14 Comments »

January 27th, 2009 by Dave Harry

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Why unique selling propositions are a thing of the past

Diversified Selling Propositions; the modern equivalent for USP
Back in the 50’s a fellow named Tosser Reeves is said to have come up with the term we all know well these days; ‘Unique selling proposition’ or the more oft used acronym – USP. At least if you’re in the marketing game, you [...]

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Posted in General, Marketing concepts | 16 Comments »