How to Sell to the Rich - Part 4

May 7th, 2008 by Barry

There are only two types of products in this world: need to have products, and want to have products.
Need to have products are the typical staples of life: food, clothing, a roof over one’s head, a car, a lover on the side (no, just kidding).
Want to have products are, by definition, products you don’t need […]

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How to Sell to the Rich - Part 3

April 29th, 2008 by Barry

An excellent contribution was added to my last post by a devoted commentator (she, who thinks I’m a moron. Actually, she says my logic is moronic - not me. But since my logic defines me, I must therefore be, ipso facto, a moron. How do you like that - she’s actually got me calling me a moron! […]

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How to Sell to the Rich - Part 2

April 24th, 2008 by Barry

I received some interesting comments about my last post.
It seems there are a few readers out there who are not marketers, either of the online or offline kind.
And they didn’t agree with my contention that money brings happiness (and that more money brings more happiness).
And, that if you are ever to become a successful direct […]

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Give Your Visitors Confidence To Buy: Getting Past The Order Form

April 24th, 2008 by Martin Wales

Your sales are drastically reduced when you fall victim to a very common problem. Prospects not getting past your Order Form.
WHY they run is simple. Lack of confidence.
WHAT to do about it is a bit more involved.
You can reduce your prospects vamoosing (is there correct spelling for synthesized words?) from your Order Form […]

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How to Sell to the Rich - Part 1

April 15th, 2008 by Barry

If you haven’t figured out by now that without money you cannot be happy-stop reading this right now, because I’ll be wasting your time, and you’ll be wasting mine if you leave me a numbing and spiritually-trite comment.
But, if you have a truly original and revolutionary thought about how poverty or moderate poverty or even […]

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Does Your Website Say “How OLD Do You Think I Am?”

April 14th, 2008 by Martin Wales

“How old do you think I am?” was a fairly well-known marketing campaign years ago for a women’s moisturizer. In the TV commercials the question was asked by a beautiful woman, presumably older than she appeared.
Now the company has created a totally marketing-driven site. Whoever developed it for them is a marketeer “that get’s it.” It should make […]

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Turning Copy Into CASH: In The Beginning There Was…

April 10th, 2008 by Martin Wales

…. the Word.
 With the explosion of audio and video online, the “word” or copy has been taking a back seat of late. If you’re selling and marketing online beware forgetting about the power of text.
 Consider the following:
 1) Words Sell.  If you put up a picture or video of a nice car driving down a road, […]

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When all else fails, sell to these people… they’re always ready to buy…

April 8th, 2008 by Barry

Is the recession killing your sales? Are your websites racking up less and less unique hits? Are buyers just not buying?
Well, I’ve got news for you. If you think money is scarce and people are not willing to fork over the big bucks…
…You’re not marketing to the one recession-proof, always ready, willing and able-to-spend demographic: […]

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Want a couple thousand names to sell to?

April 2nd, 2008 by Barry

Well don’t rent them, not when you can easily create your own list of hungry buyers.
As I wrote previously, you can have the best product or service in the world, but if you don’t have a house list, one that’s eager to receive your emails-you’ve got no one to sell to.
Conversely, if you don’t have […]

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“Rinse And Repeat” Your Marketing

March 31st, 2008 by Martin Wales

“Rinse and Repeat.”
 These simple, 3 words doubled sales in one segment for the personal consumer goods industry. They could double your success too. You’ve probably read them yourself numerous times on the side of…
… a shampoo bottle!
Just like convincing someone to wash their hair twice in the ‘Directions’ to supposedly improve results, you can use this same […]

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