We love our favorite pair of jeans; they’re familiar, we know them, and know what to expect. We seem to treat our Social Media strategy in much the same way, and it just may be what’s holding us back. Are you making these mistakes?

Whether you’re writing a guest post to advertise for a new product, launching a new marketing campaign to push an existing product line, or have decided to get into Social Media Marketing, there is always a battle between being promotional and being entertaining or informative. You’ll be amazed to see what I’ve dug up on the subject!

Personalized search might sound like it’s all about SEO, but it could potentially change your entire online marketing strategy. What are your thoughts? Here’s mine…

Newsletter marketing can be one of the best ways to sell a product or market your company. It can be difficult to start and maintain, but the benefits of a good subscriber list can be a great gain.
So why are newsletters great? Simple. Instead of soliciting random consumers, you’re reaching out and talking to those [...]

Diversified Selling Propositions; the modern equivalent for USP
Back in the 50’s a fellow named Tosser Reeves is said to have come up with the term we all know well these days; ‘Unique selling proposition’ or the more oft used acronym – USP. At least if you’re in the marketing game, you [...]

I spend hours surfing the web, reading articles, and watching videos. Each site gets about a second to lure me in or watch me leave. Knowing how many users are enjoying your content, and how many are bouncing away is the first step in creating a useful website. Making sure you follow acceptable usability guidelines [...]

If you’re a local business owner wondering how the Internet can be useful to you, realizing that online advertising is not only for large companies is the first step. While it’s true that corporations use broad advertising for branding and creating national recognition, smaller companies have a different goal from their marketing budgets.
AdWords keeps this [...]

I came across a handy little toy the other day that has some interesting applications for those playing in social spaces for fun and profit… It’s called; User Name Check.com

This funky little application searches a TON of the more popular social media, networking, book marking and multi-media websites to see if a given username has [...]

Put yourself in your client’s shoes. No, strike that.
Put yourself in your prospect’s shoes (a prospect being someone you’ve never marketed, sold to or married before).
She doesn’t know you; she doesn’t trust you, and she couldn’t care less if you drop dead tomorrow.
But, through deft marketing-you’ve captured her attention! Her eyeballs are yours!
And she believes, [...]

by Martin Wales
If you want to sell more of your ‘stuff’ then you need more people to offer it to.Online this means the faster you increase the size of your list of contacts and email addresses the faster you make more money!The one tactic that did it really quickly and very easily for me was [...]