The Internet is like the NYC Subway System at rush hour…

It’s crowded, annoying and smelly!

Hundreds of marketers are hosted at every “train stop”, loudly hawking their wares, littering train stations with ineffective and numbing sales pitches-hassling tens of thousands of commuters-all in an intrusive and audacious effort to make a buck.

Isn’t the free-market system wonderful? You bet it is-if you’re a marketer and know how to work the system.

Understand this, if it’s not abundantly clear to you already (please excuse this presumption to doubt you… after all, we don’t know each other very well, yet)…

The great majority of those hapless and bothered commuters stuffed into slow and uncomfortable subway cars deep within a dark hole in the earth… all they want is to get home, or get to work on time.

But on the other side of the train track… there are commuters who are on their way to do some casual, non-committal window shopping-and still others, albeit a small percentage, who are seriously intent on buying exactly what you’re selling…

These are the low-hanging fruit you want to pick!

So if you’re a marketer selling what they’re looking to buy-you’ve got it made, right?  Not so fast.

You’ve got a problem.

First, you have to convince these ripe, red apples to get off the train at your stop…

Then… you’ve also got to convince these apples that you can make wonderful applesauce-that your widget is a better deal than the widget sold by your competition, at the next stop…

How you do that and much more is what you’ll find right here, right on this blog.

Hope you’ll enjoy the train ride.

Next stop… marketing and sales success.

–Barry

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one comment to “ The Internet is like the NYC Subway System at rush hour… ”

1. # 1 Dave has said:
   March 20th, 2008 at 3:28 pm

   Well I certainly enjoyed the metaphores…. damned hungry now, gonna take the train down to the market and grab some apples…

   Pleasure to be sharing space with U… looking forward to great goodiness!