Dying for Bigger Boobs!
Have you heard about the 18 year old girl in Boca Raton, Florida, who died from complications from a boob job?
Yes, tragic, unfortunate, and I’m shedding crocodile tears, no doubt. And yet, if it had happened to my teenage daughter–I’d be a mess–forever! But then, I wouldn’t have allowed her to get a boob job in the first place!
Listen, I’ve got nothing against boob jobs–buleeeve me, I don’t. But what the hell were her parent’s thinking?
Why permit an 18 year old girl, a high school cheerleader (the media reports she wanted to be a doctor when she grew-up-as if to add some intellectual heft to her profile, and that she just wasn’t a female version of Shallow Hal) get sculpted, nicked and cut–as if doing so were no different than getting braces.
After all, you need your teeth to chew, and yes there is the issue of appearance, smile, etc.. But tits–for a kid?
Okay, you want bigger knockers? Fine, finish college and pay for them yourself. That’s my answer.
Wondering what this has to do with marketing? A lot! But first let me continue with my rant.
What kind of a lesson in values, self-worth and pride of accomplishment had they been teaching their daughter? That without a good pair of jugs–she’d be nothing in this world–of no value to anyone-not herself or her friends? That life’s not worth living without beautiful melons?
Ever heard of Boca Raton? Well, there’s part of the problem. It’s another one of those flashy, wealthy small city/suburbs that dot the American map, where the amount of money you purport to possess is directly related to your self-esteem, self-image and social acceptance. Like Beverly Hills in California for example, and the Hamptons in New York. Practically every city has one of them nearby. You can probably name one near you.
These are cities where leased BMWs, Ferrari’s, Lamborghinis and Aston Martins are driven by unemployed people.
Naturally, (and I say naturally for a good marketing reason), these cities attract a huge proportion of starry-eyed wannabees, air-heads, dead-beats and other parasitic-dreamers looking for a fast, easy, soft and comfortable float on a magic carpet ride.
As a side note, I think Boca Raton has the highest ratio of plastic surgeons per capita of any city in America. There’s enough silicone, saline and Botox jiggling down the roads of Boca to cause a Hazmat team to run for the hills. I know, I used to live in South Florida. And I have family and friends who live in Boca. In fact, I’m headed there in three weeks.
Boca is a sun-drenched metaphor for where marketing and life meet at the crossroads of money and desire.
Okay, enough with the cynicism and the rant…on to the marketing lesson.
There are 12 eternal human desires that every marketer should know.
- 1. Money
- 2. Improved Appearance
- 3. Security in Old Age
- 4. Leisure
- 5. Comfort
- 6. Proof of Accomplishment
- 7. Increased Enjoyment
- 8. Self-Confidence
- 9. Popularity
- 10. Praise
- 11. Time
- 12. Health
Every human being walking the earth wants at least one of these 12 things.
It’s your duty as a marketer to figure out how many of these 12 desires your target market values above all else!
Because it’s not the features of your product that will compel your market to buy, but rather the fulfillment of these desires.
Show how your product will help your prospects achieve their desires–and your product, your service–is as good as sold.
And now, just for fun–name the desires the stereo-typical Boca Raton denizen values above all else. Need a hint: think boobs.
–Barry
www.WritingWithPersonality.com
Popularity: 63% [?]
March 28th, 2008 at 4:24 pm
Hey Barry,
Good article and i had a chuckle to myself but I have one niggling question, did they bury the new boobs with her?
What’s wrong with leasing a BMW, note my website lease2u.coDOTuk.
Thanks for the chuckle on a Friday evening in a rain drizzled Glasgow, Scotland.
Peter
March 31st, 2008 at 4:47 am
Wow my Friend[s].
This was a corse one I may say.
Life is ‘little for those with ‘little ones’, i.e. boobs.
Women usually suffer when developing to size; ‘they do not’.
Referring to your listed ‘human desires’ I list it again for clarity. :
[no prioritizing]
1. Money
2. Improved Appearance
3. Security in Old Age
4. Leisure
5. Comfort
6. Proof of Accomplishment
7. Increased Enjoyment
8. Self-Confidence
9. Popularity
10. Praise
11. Time
12. Health
Every human being walking on this planet wishes, needs and desires, at least three of the above [In my opinion anyhow] ; Add ‘LOVE’ and ‘TLC’ and You’ve got it close to complete.
Health [one’s] is everything. However true and money will always have to rank second at best.
‘Al Dente’
PS/ http://www.WhiteRockReporter.com
can provide more insights/ds
March 31st, 2008 at 8:04 am
Sorry to rain on your parade guys. The surgery the 18 yr old had was not just a “boob job” read deeper and yo u will find that she needed this for sometype of medical problem, she reacted because she had another medical problem that she was not diagnosed with but was born with.
So chuckly away….. I guess?
Read the article and then I think maybe you should show how big of a man you are and hopefully feel bad
March 31st, 2008 at 8:49 am
There’s nothing wrong with an 18 year old getting a boob job, but maybe they should have spent more time finding a better surgeon. Being a flat chested woman sucks, everybody wants to be proportioned well. More woman than you know have boob jobs, not all done to look like Pam Anderson, but just to look like a natural woman.