“Rinse And Repeat” Your Marketing

“Rinse and Repeat.”

 These simple, 3 words doubled sales in one segment for the personal consumer goods industry. They could double your success too. You’ve probably read them yourself numerous times on the side of…

… a shampoo bottle!

Just like convincing someone to wash their hair twice in the ‘Directions’ to supposedly improve results, you can use this same philosophy to attract more traffic to your sites, collect more leads and speak with more fresh prospects to multiply your sales. It near doubled the sales of the shampoo companies. (Tip: People do what they’re told. You just have to remember to TELL THEM!)

Often when coaching clients about improving their marketing, they will tell me what worked for them in the past and what did not. I immediately ask them, “Did you do it again?” for their most successful tactics and over 95% usually say, “No!”

Isn’t that crazy?

Think of all the things that you could do again and again, once successfully proven.

• Email Marketing Campaigns
• Teleseminars & Webinars – like Paradise Publishers offers FREE with its Expert Encounter Series
• Special Offers like “2 for 1″ Offers or Added Bonuses
• Using Specific Scripts when following up on the phone or contacting a lead for the first time
• Direct mail pieces, especially post cards like I use at www.CustomerCatcherCards.com (Grab free samples)
• Copy That Sells, from email Subject Lines to Headlines on your Press Releases
• Networking or Speaking at Live Events – seminars, conferences, and trade shows
• Contests & Promotions – Win an iPod or Vacation and other cool things NOT directly related to your product/services
• Media & Public Relations – sending out digital press releases, being interviewed on radio, or even hosting your own show. (Warning: Shamless plug ahead – If you want to do that, check out www.RadioTalkShowHost.com)

You can always alter and adjust past efforts but use the core tactic or effective strategy that worked for you before. Even if it was in another industry or for another company. Loyal reward programs started in the airline industry and are now very successful in many other areas of commerce. The same can be said of Gift Cards.

Use the “Rinse and Repeat” approach for all your marketing and sales efforts.

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