April 8th, 2008 by Barry
When all else fails, sell to these people… they’re always ready to buy…
Category General | 3 comments »
Is the recession killing your sales? Are your websites racking up less and less unique hits? Are buyers just not buying?
Well, I’ve got news for you. If you think money is scarce and people are not willing to fork over the big bucks…
…You’re not marketing to the one recession-proof, always ready, willing and able-to-spend demographic: the Rich!
Listen, my wife works part-time at a Four Season resort.
CEO Izzy Sharp (we’re old buds, that’s why I get to call him Izzy and not Isadore) recently distributed a letter to all employees. Along with announcing that billionaires Bill Gates and Saudi Prince Alwaleed (I’ll spare you his full name) had just bought the company, and are taking it private, he disclosed a startling piece of information.
In three Four Seasons Hotels last year, guests spent on average, $1,000 a night!
That’s right, every single day of the year in 2007, guests spent an average of $1,000-on everything from room, food and incidentals! All this while the stock market tanked, average consumers supposedly weren’t spending, people were getting laid off and the economy was in a recession.
Okay, so you’re saying to yourself that was just the Four Seasons. Well, I’m not privy to the Ritz-Carlton and all other 5-star hotel numbers-or those hotels that averaged a $800 a night spend-or those stores and companies, online and off, whose customers spend thousands upon thousands of dollars on a single purchase-regularly!
The point is: the rich are not an anomaly. They exist, and their ranks are growing. There are more millionaires now than ever before in history. Saying someone is a millionaire no longer carries the cache it once did-it’s no longer an exclusive and unapproachable demographic.
Millionaires are all around us-you probably know a couple handfuls already.
Even half-millionaires count! How many shiny new BMW’s and Benz’s do you see on the road with temporary license plates? Too damn many if you ask me-but I’m just jealous.
Listen, these people, the rich that is, will never stop buying-as long as they’re making money (typically by selling their products and services to the equally rich and richer).
So grab a piece of the action-and join the club!
But you say your product or service doesn’t appeal to the rich. Well, why not? Update it, change it, enhance it, add value to it-make it bigger, better, and charge more for it!
People will always believe that if an item has a higher ticket price it has to be worth it-that it has to do a better job than a lower priced item that does the exact same job. It’s a matter of human psychology-so use it to your advantage. Market and sell to the rich!
How?
To be continued…
–Barry
www.WritingWithPersonality.com
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April 10th, 2008 at 5:43 pm
More please. I find your info and ideas very good.
Can’t wait to hear about how we can sell to the rich!
April 10th, 2008 at 10:02 pm
Write on!
Looking forward to your next post on how to market & sell to the rich.
April 14th, 2008 at 9:36 am
I am definitely CTRL+D this site. I can’t wait to read your next article on marketing to the rich guys and gals who need my products