April 14th, 2008 by Martin Wales
Does Your Website Say “How OLD Do You Think I Am?”
Category General | Comments Off
“How old do you think I am?” was a fairly well-known marketing campaign years ago for a women’s moisturizer. In the TV commercials the question was asked by a beautiful woman, presumably older than she appeared.
Now the company has created a totally marketing-driven site. Whoever developed it for them is a marketeer “that get’s it.” It should make you think, “How OLD is my web site?”
Is your online marketing text heavy, long and all about you and your company? your features and your latest promotion? Is it BORING? Or is it about the needs and desires of your best customers?
Check this out right now and go through it, as any other visitor would:
It is an OMG moment. Go through the entire thing pretending you have crow’s feet or any other of the skin challenges they present (yes, we men could use some anti-aging).
- It is TOTALLY “about you”
- It gathers data
- It’s interactive
- It’s simple
- It’s affordable for anyone to do, especially if you simplify it and reduce the number of questions
- It’s informative while based on the visitor’s input
- It’s not high pressure
- The voice over talent becomes your friend and “recommends”
- It has a nice variety of marketing options at end, i.e. gathers personal email at end, tell a friend, bookmark
- Probably the most significant point of all is that the technology DISAPPEARS!!!
Let me repeat:
“The technology disappears!”
It’s so well done you don’t feel like you’re doing all the work. It’s near effortless, point and click, without “just fill in the fields.” The process may not be perfect but it’s darn close. As a man and not the perfect target market, I found it a touch long and I wasn’t always sure of my answers based on my lack of cosmetic knowledge (RRrrr, let’s talk about power tools and fishing. Scratch….scratch).
Seriously, take a look. This is a great model to emulate and MIND SET to acquire for your own branding, internet marketing and lead generation online.
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