How to Sell to the Rich – Part 3

Category General | 2 comments »

An excellent contribution was added to my last post by a devoted commentator (she, who thinks I’m a moron. Actually, she says my logic is moronic – not me. But since my logic defines me, I must therefore be, ipso facto, a moron. How do you like that – she’s actually got me calling me a moron! Sheesh!)

Anyway, she made a good point – no, not about me being a moron, but rather about reading Dale Carnegie’s seminal opus: “How to Win Friends and Influence People”.

Now listen, what I’m about to say will probably generate some death threats, but the truth (my truth) must win out. Dale Carnegie’s book, written in the early years of the 20^th century has more benefit and uncluttered, straightforward, eternal wisdom in its few pages than any bible, holy book of any religion, past or present. (Yeah, yeah, blasphemy, I know – now get over it and continue reading.)

Everyone, not just marketers, but every human being should read it – numerous times – and commit it to memory.

And clearly, for our topical purposes – selling to the rich – it rings no less true or valuable.

Live by the words written in this book, and not only will you be able to sell to the rich, but you will succeed in any and every endeavor you set before yourself.

By living a life – and conducting business – in conformity with the principals it elucidates, 28 of which I briefly quote below, you will succeed in life and sell to the rich.

1. Don’t criticize, condemn or complain

2. Begin with praise and honest appreciation

3. Arouse in the other person an eager want

4. Become genuinely interested in other people

5. Smile

6. Remember that a person’s name is to that person the sweetest and most important sound in any language

7. Be a good listener.  Encourage others to talk about themselves

8. Talk in terms of the other person’s interests

9. Make the other person feel important, and do it sincerely

10. The only way to get the best of an argument is to avoid it

11. Show respect for the other person’s opinions.  Never say, “You’re wrong.”

12. If you are wrong, admit it quickly and emphatically

13. Begin in a friendly way

14. Get the other person saying “yes, yes” immediately

15. Let the other person do a great deal of the talking

16. Let the other person feel that the idea is his or hers

17. Try honestly to see things from the other person’s point of view

18. Be sympathetic with the other person’s ideas and desires

19. Appeal to the nobler motives

20. Dramatize your idea

21. Throw down a challenge

22. Call attention to people’s mistakes indirectly

23. Talk about your own mistakes before criticizing the other person

24. Ask questions instead of giving orders

25. Let the other person save face

26. Give the other person a fine reputation to live up to

27. Use encouragement.  Make the fault seem easy to correct

28. Make the other person happy about doing the thing you suggest

More to follow…

–Barry

www.WritingWithPersonality.com

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2 comments to “ How to Sell to the Rich – Part 3 ”

1. # 1 Warren Whitlock has said:
   April 30th, 2008 at 11:19 am

   I have to agree with the suggestion to read and reread the Carnegie book. I keep it on my ipod and listen to it once or twice a year.

   As for the “greatest” comments, I’ll leave that to be taken care of on Judgement Day.

   Thaks for the great posts

2. # 2 Mystic Silks has said:
   May 1st, 2008 at 7:51 am

   My goodness, how refreshing to re-read the principles of not only good business practices, but the way every person should be treated in everyday life.

   All the above listed is simply that wqise and timely message of, ” Do unto others…”

   It works, really!

   Mystic Silks