Where was I? Oh yeah, we love our favorite jeans, but they’ve got holes in them and they don’t exactly show off our best features, if you know what I mean. Interestingly, I’ve found a lot of businesses do the same thing with their Social Media strategy, and this isn’t always a good thing.

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Getting Comfortable

When you start using Social Media for your business (PDF), it’s uncomfortable. Things don’t always go where they’re supposed to and the entire thing feels strange. But, after you’ve used it for awhile, you start to get comfortable and things just seem to work. It feels natural.

Now, there’s nothing wrong with this (that awkward tweeting, blog commenting, and updating can’t exactly give your business a professional mage), but don’t get stuck in the rut either. I’m a firm believer in the concept that if you’re bored with it, your client base likely is too. Don’t be afraid to do things a little differently and let loose once in awhile (within reason, of course!).

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Not Testing and Tracking Different Options

Chances are, you and your best friend aren’t going to like the same jeans, so don’t be afraid to try a few different pairs, colors, or styles. The same can be said for Social Media concepts. Here’s what I mean:

It’s not hard to throw some buttons on a blog or website to your social profiles, but there’s a lot more to using Social Media than that. First, the public can be very fickle.

Imagine you have two sites in the same industry, selling the same things, and using similar templates and content. You’ll likely find the two audiences behave in very different ways and have different needs. It could be the feel of the site, how it was shared, who links to it, and an unlimited number of other factors.

The important thing is to take the time to test things thoroughly instead of relying on ‘well, so-and-so said it worked on his site’. Also, don’t change lots of things at once. Change one or two things and let it go for a good length of time, otherwise you’ll notice an improvement or loss and not know what caused it! Lastly, without a basic understanding of testing, you’ll find yourself unable to truly benefit from the information you’ve collected.

Oh… please, please, please, for the love of the Internet gods, PLEASE:

• use a decent analytics program
  
• keep track of what you’ve tested, when, and the results of each. When something goes wrong, you’ll figure out why.
  

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Focusing On One For Far Too Long

Most people figure out how to add social features to their website or send out links to whatever it is they’re selling. They’ll even build up a pretty good following on Facebook, StumbleUpon, Delicious, and other sites.

And just like their wardrobe, most businesses find themselves favoring one site or format over another. As a result, they end up missing out on other valuable opportunities.

A good number of businesses completely forget to complete the connection. In other words, they never think to move people from one Social Network to another or from their Social Networks to their main site. (Most users don’t just voluntarily seek you out on other sites unless you’ve made a solid personal connection with them.) And let’s face it, this is how you’re going to get the biggest bang for your buck!

Twitter works well for this. When you tweet a link to your latest blog post, for example, people who follow you will move from Twitter to your website because they have something to gain. It’s the promise of something that lures them from one place to the other. So, knowing that, why in the heck do you not do the same elsewhere and for other networks?

Use contests, games, content, and other strategy components to get people to engage and connect with you as much as you can. In most instances, it’s simply a matter of showing the value of connecting with you elsewhere (Mentioning a collection of additional tips and how tos on YouTube to blog subscribers, for example). Keep in mind, this doesn’t mean make things difficult for them! You should incorporate links, buttons, and whatever else works to make the jump from one site to another as easy as possible.

Oh, and while we’re on the subject, don’t always request things from the same network of people. Eventually, they’re going to get tired of doing this, buying that before this sale runs out, or jumping into the next exciting contest. Mix things up and try to find a good balance between the needs of your business and your followers.

Is your Social Media strategy like your favorite pair of jeans? Are you happy with the direction it’s going? Or have you gotten too comfortable with it in its current state?

Consumers have almost gone backward in time with their spending. They no longer just want to buy a product. For them, it’s almost like buying into a company. They want to buy from a company they can trust and rely on to be there, and I’m afraid using the same tactics as your local used car salesman doesn’t conjure up images of trust or reliability.

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Advertising Isn’t About You, It’s About Them

I figured if anything could be considered the ‘best advertising;, it should be Super Bowl ads. With a single 30 second ad expected to cost more than $2.5 million this year, they would have to know what they’re doing, right?

That’s when I came across a recent study by Dr. Rama Yelkur and Dr Chuck Tomkovick of the University of Wisconsin-Eau Claire (Report Available By Request).

After studying 462 Super Bowl ads from as early as 2000, the professors found the amount of focus on the products during an advertisement could actually harm the success of the ad. According to their study, the best ads were full of creativity and held some entertainment value with a minimal amount of information about the product. Interesting thought, don’t you think?

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Marketing in the Social Sphere

Social Media Marketing is all about engagement, blah, blah, blah. Let’s face it, Pepsi dropped its Super Bowl Ads and moved to the social sphere because it figured out the connection it makes with its ideal customer is better on the various Social Networks than on television during the Super Bowl. And when you consider Social Media Sites are experiencing continual growth while users are increasing the amount of time they spend there, this makes sense. But it isn’t just about where you are these days; it’s how you present yourself that’s making the difference.

(Before we go any further, I’d like to say that I’m a firm believer in the idea that SM is NOT for everyone. A recent study by Cone Research revealed that an estimated 41% of Americans don’t use websites, blogs, social networks, and other New Media. An additional 8% only use New Media once a year! So, if your ideal clients are in this 49%, chances are your money would best be spent elsewhere, but that’s another post.)

What Pepsi has done is take its brand out of the untouchable, ‘I’m a massive company you can’t touch’ shell and injected itself into the homes of millions while opening the door to becoming a part of every community in America. What they did is take $20 million of their ad budget, started a website, and asked people to go there to suggest community projects it should invest in. Smart. Freaking brilliant, if you ask me.

Now, they will have numerous non-profits and community organizations singing their praises in addition to the connections they’re making on the various Social Networks. Granted, their brand is plastered absolutely everywhere, but it still takes a back seat to their customers. I think we could all learn from that.

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Engagement and Non-Profits

Cone Research found that cause marketing had a profound effect on the results of a company’s marketing campaigns. They learned consumers who supported various cause marketing campaigns were also more likely to interact with brands through various electronic mediums. And while 28% of marketers think green marketing is more effective, only 22% of consumers have supported environmental causes. Hmmmm.

Bottom line, companies need to show they’re interested in more than just making money and selling products, even if they are! Marketing with mutual benefits has much more effect on consumers, and why wouldn’t it? After all, they’re no different than marketers. They only want to do things that have a direct benefit for them, even if it’s the warm-n-fuzzy feelings of giving to someone who needs it more than they do. They want to be entertained and informed.

So, whether you’re writing a guest post to promote a new product or starting an entire new marketing campaign, forget the cheesy selling and put some thought into it. The creativity definitely pays off.

I’ve had a few thoughts…

Social Media Marketing

One option webmasters have available to them is the incorporation of social media and social marketing strategies. This gives visitors and users the chance to ‘personalize’ the site a little themselves. There’s more interaction and it gives customers a feeling of being comfortable.

Now, there are strong arguments for and against SMM. Heck, I’ll be the first to admit that it’s not for all businesses, but the big question is: Can it help counteract the effects of personalization? If you are able to make a connection with that customer, it’s possible to some degree.

(Matt Hamm)

Conversion Optimization

By analyzing your website, its visitors, and how users interact with it, it’s possible to customize a number of different paths in order to improve the user’s experience and boost conversion. This could include adding, removing, or tweaking graphics. It could be testing headlines, improving or changing copy, or altering keywords and navigation to make a site visitor realize that this is the site they’ve been looking for since the creation of the Internet.

Will this help sites compete with the constant inclusion of personalization? Maybe. To some degree anyway. If nothing else, it will help site owners make the most from each person who visits their site.

Untouchable Personalization Factors?

The methods included above can help to influence the possible behavioral factors included in personalization, but unfortunately, they do nothing for the geographic, technical, historical, or chronological factors (or others I may not have thought about).

I personally feel the best way to handle these types of factors is to simply ensure your site is as user friendly as possible.

To help combat technical factors, make sure your site works. For example, if your site doesn’t work with IE6, you might not do well in the search results for that browser’s users.

Geography might be kind of permanent, but this isn’t totally out of touch for webmasters. At least, it’s nothing some local SEO couldn’t help with. Of course, if you live in Las Vegas and want to show up in New York results, you’ll have to do a bit of work. It’s just not possible to show up in everyone’s local results, particularly not with geo-tagging becoming more prominent.

(Slightlynorth)

Other than that, webmasters need to give their sites a little TLC. Keeping a constant supply of new, quality content will help battle chronological factors and keep people coming back while helping to target a specific user.

So, my question is: What are you doing to combat personalization and improve conversion? Do you agree with my suggestions here?

So why are newsletters great? Simple. Instead of soliciting random consumers, you’re reaching out and talking to those already interested in your product (they signed up after all). Not only that, but instead of forcing them to come to you, you’re able to go to them.

Building the List

The hardest part of creating a profitable newsletter is building the initial following. There are a few strategies that can be mixed and matched, and I’ll go over a few here.

The first is to simply drive traffic to a landing page. List the value someone would gain from your newsletter and offer them a form to sign up from. This is the simplest of methods, and is a great starting point.

You can take the above method one step further and offer a gift to the potential subcribers. The gift could be anything from a free listing on your site or a free ebook to download. This strategy may increase the number of subscribers you have but may also drop your open-rate for emails, as people were never really interested in your emails and just wanted the free ebook or listing.

A third strategy, one that takes more effort, requires making friends with other list owners. You can ask them to send out an email inviting them to sign up for your newsletter, as you do the same for them. You can also add onto this by linking to their newsletter landing page on your thank you page. This technique works well because the people already subscribed to one newsletter are more likely to sign up for another.

Newsletter Profit

By the time you begin really building your list, you should already have some good content. An autoresponder is a great way for sending pre-created chains of emails, or you can use a broadcast system to send one email at a time to the entire list.

Generally the rule of thumb to use when pushing affiliate products on a newsletter is to not suggest a product before your 7th email. You need the initial 6 emails to build trust with your subscribers.

If you’re trying to push your own product, the emails can be slightly different. The first email should remind consumers to check out your product. The second could try to sell your product again, reminding consumers how useful it is. Finally, the third email should try to sell it at a discount. You’re better off making a sale at discount, than no sale at all. At this point, if the consumers hasn’t bought your product they most likely won’t. Instead, you can now start recommending related products to these subscribers via an affiliate link.

Another method to make money from your newsletter is to simply sell advertising space in each email. This works well because its a generally consistent email and you don’t have to worry about how many people clicked through to the product and converted. Sell the advertising like you would any other ad on your blog or website.

Hopefully, you got a basic understanding of how to create a newsletter and how it can help sell affiliate products or your own. Subscriber lists are a great way to keep in touch with your consumers, so never let the conversation die. Try to send out a relevant and valuable email at least once a month, reminding your consumers the value of your emails.

Do you have any good experience with email marketing? How does it relate to social media marketing? Have an advanced tip you’d like to share? Let us know, and leave a comment!

Back in the 50’s a fellow named Tosser Reeves is said to have come up with the term we all know well these days; ‘Unique selling proposition’ or the more oft used acronym – USP. At least if you’re in the marketing game, you should. The main concept was that by promoting certain key aspects, features and benefits over time would drive home the message creating a strong brand in the consumer’s minds.

And while it is a tried, tested and true methodology over the years for the marketing munchkins, it may not be all powerful and defendable in a modern media world, at least not in every situation. You see the word ‘unique’ alone denotes that there are singular reasons for buying decisions on the part of consumers. For that matter singular actions, as we can certainly have primary and secondary conversions metrics in play.

This fundamentally asserts that telling a people a singular message time and time again ultimately will convince them to purchase. While this can work well these days in many instances, often times it isn’t that simple. Not only do we have a variety of media approaches available to deliver our message, but people are often more complex and buy for different reasons. From the emotional to the practical, buying decisions are varied on a given product (or service).

By approaching your marketing with a singular approach it forces the consumer to adapt the message to their own needs.

Diversified selling propositions

Can we agree to disagree?

Another issue that arises is that the original USP concepts were more of a branding tool for building a long term concept into relationships with consumers. These days buying decisions are often based from a wide variety of factors and the speed of change means more of a moving target. Being more fluid means a more diversified message.

Obviously there is an inherent risk in diluting your over-al message, thus some tactical decisions are paramount. One way to find ideas if to mine existing customers by asking them what qualities drove their buying decision.

1. Quality of product/service?
2. Competitive/low Prices?
3. Quality customer service?
4. People that referred them?
5. Features or benefits?
6. Emotional draw?

Now try and nail down just ONE that represents you. In almost all cases such qualitative data shows that people have a wide variety of reasons for purchasing decisions. There may be common elements, but always a diversified set of factors are involved. Looking deeper, the demographics of age, location, income and the like will also create different buying decision patterns. This speaks to the difficulties in using ‘unique’ propositions over diversified approaches.

This is why in the modern media world you will often see multiple ads for the same campaign. Not only does this allow for targeting a variety of emotions towards purchase but also ensure that the consumer doesn’t ‘tune you out’ after enduring the same angle over and over.

Use with care

Ultimately you should scope out diversified selling propositions to cover a variety of consumer types and maximize the potential for success. This does not mean to get carried away and promise everything under the sun. Not only can this dilute the selling proposition, but runs the risk of not living up to your own promises; which is not the kind of branding we’re after.

Do your homework and isolate what your market holds and where you fit in. Find out what your primary and secondary demographics are and then work down from there as to what primary factors drive their buying decisions. From there some self assessment to find your strengths should begin to carve out your own DSP. What makes you stand out from the crowd and how do you reach out to consumers while filling the voids left by competitors in the market.

Unique is often not the case… it is more a combination of factors which makes you stand out form the crowd, who themselves are a diverse group in a multilevel media world.

It is certainly worth consideration…

Good navigation is a must for any website. Going from one page to another should be intuitive and easy. Make sure each page has a navigation bar that points to major parts of your site.

The more options people have the better you chances of someone finding something they like. Be careful not to overload the navigation bar though, that might just turn people away.

One thing many people don’t do, but I highly recommend is making your logo a link to your home page. Giving people multiple options to get to your front page allows people to easily start over if they get lost.

Another question to ask yourself is, “Can people read what’s written?”. Using large legible fonts is important. Users are moving towards larger screens, with higher resolution. That size 11 font is a thing of the past, move to something easier to read and easy on the eyes.

Once you know your site is usable and people aren’t bouncing because of the way the site looks and flows, it’s time to decide what are important parts of your site.

Start by creating goals and conversion points. For example, are you trying to get users to sign up for your newsletter? or are you pushing a specific product?

Google offers the ability to track your conversions via Google Analytics. You should definitely set it up and watch it often.

When we talk about website flow we’re referring to how well your site funnels visitors. How long do they stay? How many are sent to conversion points? How many convert?

I’m going to leave the end of this post open, since there are so many different tips about navigation. I’ll post my favorite tip and ask that you add one in the comment section. When everyone has had a chance to sound off, I’ll compile them all together.

Samir’s Tip: Most users refuse to click on more than 3 links to find pertinent information. The less obstacles to a conversion point, the more likely they are to convert.

Now it’s your turn…

AdWords keeps this in mind, allowing companies to target geographically who will see an ad. Meaning that businesses offering services or products in a specific area can create and deploy ads only meant to be seen by web users from that area. Since AdWords follows a pay per click method, as a business owner you only pay for people who click on your ad (generally people interested in your product or service).

Getting Started

Getting started with AdWords is simple, Google has made it as intuitive as possible. First you’ll have to deposit $5 to create an account. The money you deposit will go towards your ads, and you can add a credit card to pull funds from later.

Once you’re logged into Adwords, you’ll want to create your first Online Campaign. Usually, as a basic user, you’ll want to create ads based on keywords.

Name your campaign something that is easy to track, either by the name of the product you’re targeting or something you’re testing. Be sure to also name your ad group.

At this point we start to target our ads. You’ll want to begin with choosing the language your customers speak. This is the most basic of targeting.

Next you can be even more specific. Click on the link to “Change Targeting”. This opens up an entirely new page, where you can choose to target via country, state, town, or even zip code

.

Local businesses will want to create multiple ads for select areas.

If you know the demographic of your key customers can be found in a zip code near you, target that area with an ad that reminds people to visit your store or or with an ad that strengthens your company brand.

When you’re attempting to increase your market share in surrounding areas, you’ll be able to create ads meant to introduce your company to these future prospects.

Test, tweak and adapt

Remember, online marketing is dependent on extreme testing and tweaking. Make multiple ads, try to see what works, and invest the time.

Want to see how big of an impact your advertising is doing? Just ask your customers where they heard about you from. Use this feedback to determine your future online advertising budget.

Although this may seem extremely time intensive, it doesn’t always have to be. Getting started takes a good amount of effort and attentiveness, however, once you’re happy with how much you’re spending and the return you’re receiving you can lower the amount of time you invest in maintaining your online advertising.

Related Reading:

• How to get the most from your Adwords GeoTargeting
• Google AdWords: Local Advertising
• The Importance of Pay Per Click Account Structure
• Where are your clicks coming from? (Geographically speaking)

This funky little application searches a TON of the more popular social media, networking, book marking and multi-media websites to see if a given username has been taken. While that is, on the surface, pretty cool… there are a few things your can do with it such as;

Researching company/website names – if you are starting a new company or website, you could definitely use this in co-ordination with domain name research to ensure the best possible choices. If there are SMM elements in your marketing plan, certainly something to look into.

Securing all profiles for SMM campaigns – obviously if you have a new client/business/website and are including elements of a social media marketing campaign, this tool is wicked handy. There are so many listed that it makes securing all the relevant ones a much easier task. It also helps when researching the potential usernames to ensure you get one that is fairly Virgin across the majors.

Researching targets for marketing campaigns – let’s say you’re crafting some link bait and want to target various social media influencers, this tool would be great to stalk them and really understand what types of content might appeal to them. Cyber stalking is made easy with this little bad boy.

Monitor the competition – you can also use it to keep a close eye on the competition by identifying profiles and setting up some monitoring.

This little toy should definitely find its way into your social media marketing toolbox; great for business and stalking too…

(Note; in early testing there were some bugs and false/positives noticed by Andy, so be sure to double check listings while the bugs are being squashed)

Have a great weekend!

Put yourself in your prospect’s shoes (a prospect being someone you’ve never marketed, sold to or married before).

She doesn’t know you; she doesn’t trust you, and she couldn’t care less if you drop dead tomorrow.

But, through deft marketing-you’ve captured her attention! Her eyeballs are yours!

And she believes, as she scans your sales copy, that you just might be selling something she wants. No, strike that.

She immediately realizes (via a great headline and lead) that you’re selling exactly what she wants-or something she thinks she wants (same difference).

Let’s say, it’s a book, a cream, a doctor, or a pill that’ll help her lose weight.

Now if you’ve ever tried to sell weight loss products you know how sisyphusian a task that can be. Weight loss products are a wasteland of failed talismans, potions and quackery (despite “A”-quality copy, offers and celebrity endorsements).

Why? Because…

There’s only one way to really lose weight-and keep it off

And if you think it’s through exercise or diet, or both-you’re half right.

The only way to lose the blubber is through the 3-D’s, otherwise known as determination, dedication and downright doggedness-anything else is just low-fat salad dressing.

But, I digress.

So your prospect, let’s call her Julie is hesitant to order your product because… well, there could be lots of reasons. For example:

• You didn’t provide compelling proof or credibility to back up your claims
• Your sales copy loses steam in the middle and runs off on different tangents
• You didn’t mine and exhaust the list of deep-down benefits your product provides, or you didn’t fully dimensionalize them
• Your sales copy, from beginning to end, doesn’t lead Julie inescapably to the “Order Now” button
• Your website/brochure/sales letter looks like it was created by a designer who wants to be and artist and win awards-not make sales
• You have no testimonials or endorsements
• You don’t clearly and unequivocally ask for the order, nor do you mention the terrible consequences of not ordering
• There’s not enough personalization and “you speak” in your copy (when Julie reads your ad/sales letter she has to feel as if you’re talking to her, not a faceless, festering blob of cellulite)

There’s more of course; the list goes on and on….

But let’s say you’ve provided all of the above, and more. Yet, Julie still won’t show you the money-even though you’ve absolutely persuaded her that your blubber pulverizer works.

Why might she still be hesitant?

Well, she’s fallen for other blubber blasters before, too many in fact-and still can’t zip up her pants.

And in these scary economic times-she can’t risk of losing more money on more blubbery promises-regardless of how much her hips, thighs and seat swell.

Allay her fears-remove all the risk

Offer Julie, what I call, a “gifted guarantee”.

I know, very few of us value or trust guarantees anymore-they’ve lost their marketing effectiveness (due primarily to thoughtless copy-cat construction).

Like so many newspaper ads, they’re a blur of meaningless, unconvincing verbiage.

Others are way over the top…

“Lose 50 pounds in one week! Erase all stretch marks in 3 days! And have the movie studios calling you by tomorrow night-or your money back!”

Such a guarantee is patently stupid-and would convince only the equally stupid.

And yet, even though Julie doesn’t believe or trust your guarantees-she still wants you to offer her one.

A guarantee is like a presidential election promise. Everyone wants to hear and applaud how Obama and McCain are going to lower taxes, grow the economy and keep America strong domestically and globally.

Yet, everyone knows, whoever becomes our next president, it’ll be business as usual on Pennsylvania Avenue come January-and nothing will change.

So, even though Julie is distrustful, cynical and maybe even scared-she still wants to believe you can help her.

She wants you to tell her everything will be all right and she won’t be taken to the cleaners, again (and have the waist on her skirts and pants taken out).

So how do you craft a guarantee that combines the eloquence and hope of Obama with the honest and straight-shooting no-nonsense approach of McCain?

How indeed do you overcome that last hurdle between you and Julie’s money?

Crafting an unusually effective and convincing guarantee

The fist thing you want to avoid is to make your guarantee read like everybody else’s.

If your guarantee sounds obligatory, perfunctory and commonplace, e.g. “Your money back if not 100% satisfied”, not only will Julie’s jaded eyes ignore or miss it-she’ll completely discount it. That is to say, she’ll not be in the least bit persuaded by it.

So rather than write a guarantee that reads like a limp handshake-power it up. Explain it, and sell it!

Explain why you’re offering it, why it’s worth more than the paper it’s written on-and why there’s no reason to doubt it.

Your guarantee is part of your offer-make it attractive and absolutely believable. Make it part of the running text and a few paragraphs long.

But remember, if it sounds too good to be true-you’ll lose the sale.

And by all means–be imaginative. If your guarantee is distinctive enough-it might even become your USP (unique selling proposition).

Domino’s Pizza…

…Built an empire base on their guarantee: Delivered in 30 minutes or it’s free.

Do the same thing with your guarantee! Think outside the pizza box. But never make a promise you can’t keep.

Instead of offering a typical and boring 30-day guarantee-make it a 6-month or 1-year guarantee.

Tests actually prove the longer the guarantee the less the returns.

Why? Because when Julie realizes she’s got only 30-days to ask for her money back-she’ll remember that, you can bet on it.

But, tell her she’s got a year-she’ll fuhgedaboutit!

And while you’re at it, if you’ve got a truly killer cannot-fail product-why not offer a double-your-money back guarantee!

Sure, you’ll attract a number of low-life’s trying to score some “free usage”-but they’ll be nothing compared to the increased traffic and orders you’ll receive when your offer/guarantee goes viral.

And whatever you do, at the very least-make your guarantee bigger, better and bolder than your competition’s…

And then… lo and behold… guaranteed success!

–Barry

If you want to sell more of your ‘stuff’ then you need more people to offer it to.Online this means the faster you increase the size of your list of contacts and email addresses the faster you make more money!The one tactic that did it really quickly and very easily for me was using Publicity. It’s led to huge jumps in my list sizes, especially when combined with offering a free audio tip subscription, like at www.CustomerCatcher.com.Publicity remains one of the most misunderstood and, therefore, under-utilized activity by online marketers. Publicity doesn’t have to be only about getting in the newspaper or on radio and television.

Publicity is what you do in ‘public’ that brings attention to you, your business, your activities and traffic to your sites!

It’s literally ANYTHING you do to communicate outside your company to promote.Here are some tips to take action on right away.

1. Add/or rotate links to your web site as part of all your email signatures
2. Clearly state your web site domain on your voice mail messages, both inbound to people calling you and outbound when you leave others a voice mail message
3. Introduce yourself and your web site at the beginning of any teleconference you participate in. People who come to my teleseminars overlook this simple tactic
4. Make your URL part of introducing yourself at live events, e.g. stand up at a microphone to ask a question – you’re in front of hundreds of people (and often being recorded on both audio and video too)
5. Write articles for submission to publications, both online and off, that include a powerful ‘Call to Action’ in your bio, or byline, that directs them to your Opt-in page and other irresistible offer
6. Host your own Internet Radio Show or Podcast. Use both audio and video online
7. Post tips and comments in Forums. Today, Blogs are hot so make sure to post your comments on the blogs of gurus, leaders and other centers of influence in your niche or industry
8. Offer samples of your material or smaller digital products, like ebooks and Special Reports, as a Bonus for other people’s products
9. Give testimonials to associates and also to service providers you buy from (meaningful and truthful ones) that include your domain name
10. Write a book or at least contribute to one! My friend Steve Manning does an amazing job of tell you how to do this FAST at http://www.writeyourbookin14days.com/Using Publicity multiplied my lists by over 400% within a year and one single activity (remember “providing a bonus” to another’s product) grew one list by 50% literally overnight.If you add publicity (read “Public ACTIVITY”) to your efforts, you are guaranteed to build your lists faster with ease! Get more FREE marketing help and tips at www.CustomerCatcher.com and http://www.CustomerCatcherTV.com/ right now. To create your own Publicity and media platform, check out http://www.RadioTalkShowHost.com/ today.