Internet Marketing

If you haven’t figured out by now that without money you cannot be happy-stop reading this right now, because I’ll be wasting your time, and you’ll be wasting mine if you leave me a numbing and spiritually-trite comment.

But, if you have a truly original and revolutionary thought about how poverty or moderate poverty or even lower-middle class poverty can be more up-lifting and satisfying than possessing more money than Bill Gates, Warren Buffett, Donald Trump, et al… please, share your thoughts.

If not, then don’t, because I don’t want to hear how money can’t buy happiness. Or how you don’t have to be rich to be happy. Or how money is the root of all evil, etc., etc.

I’ve heard it all, and once believed it all, and said so, too.

And yet, if you’re determined to bait my ire and fill cyberspace with rehashed blather-I suggest you first trade places with a homeless person for a week-and then tell me how happy you are to eat your meals from a restaurant dumpster, or sleep in a cardboard box in the freezing cold, or defecate in the street like a dog, and smell like one, too… or, how about you just can’t pay your mortgage and are about to lose your home, or you child needs an operation and you don’t have the money because your credit cards are maxed-out and your insurance provider won’t cover the expense.

Listen, everyone wants more-needs more-desires more-and more is wholly dependent on more money. This is not Gordon Gecko speaking here about how greed is good. Greed is a pejorative term. Wealth and the accumulation of wealth, on the other hand, is a basic, laudable and inalienable human desire.

Those who would disagree are typically those who tried but could not achieve and satisfy that desire, and are now without-and are now trying to convince others, and themselves, they’re better off for having failed or fallen short.

Unless you’re a tribesmen living in the forests of Borneo-you need money to be happy. Then again, the happiest Borneo tribesmen are probably the ones with the most goats or cows, or whatever has the highest fungible value within their society.

Furthermore, and more to the point, if you don’t believe everything I just said…

You ain’t ever going to be a successful marketer!

 

If you’re a marketer-online or off-and you don’t have the highest degree of ambition to sell the most you can and thereby make the most money you can… you’re going to fail miserably, and die poor-and not very happy.

So if you have no all-consuming ambition to succeed…then, right now, go out and get a 9-5er instead, watch TV at night, and live your life according to the maxim that ignorance is bliss.

Successful marketers need and thrive on high-octane ambition. Such ambition is the rarified fuel that drives and energizes them-and such ambition can only be sustained by a tenacious bull-doggedness-a never-say-die brand of commitment, dedication, and perseverance-that inevitably leads to a hell of a lot of hard work, sleepless nights and tested relationships.

All for the pride of achievement! Winning! And its natural consequence-living and retiring with more money than one can ever hope to spend!

So who cares if you can’t take it with you-you’re not supposed to. Whatever is left over in the kitty when your time comes… you’re supposed to give to your kids, your spouse, your siblings, charity, a neighbor-any person or institution who you’ve loved and or appreciated-and care to make happy in turn.

Sure, some people with the requisite ambition don’t make it all the way to the top-but that’s okay. At least they’re trying, or died trying. And in the end, if they honored their ambition with an ethical and moral effort, they’ll have no regrets-and a lot of great and noble memories.

And if they finish only half way up the mountain-they’re still far better off, and happier, than those slaving at the bottom in the muck and the mire.

If you think I’m denigrating the unfortunate and the less able in society-then you’re missing the point.

What is the point?

If you’re going to sell to the rich (yes, I’m following up on my previous post)- you first gotta want to be rich, filthy rich-just like them.

Why? How? Still more to come… so stay tuned.

–Barry

www.WritingWithPersonality.com

Popularity: 90% [?]

Is the recession killing your sales? Are your websites racking up less and less unique hits? Are buyers just not buying?

Well, I’ve got news for you. If you think money is scarce and people are not willing to fork over the big bucks…

…You’re not marketing to the one recession-proof, always ready, willing and able-to-spend demographic: the Rich!

Listen, my wife works part-time at a Four Season resort.

CEO Izzy Sharp (we’re old buds, that’s why I get to call him Izzy and not Isadore) recently distributed a letter to all employees. Along with announcing that billionaires Bill Gates and Saudi Prince Alwaleed (I’ll spare you his full name) had just bought the company, and are taking it private, he disclosed a startling piece of information.

In three Four Seasons Hotels last year, guests spent on average, $1,000 a night!

That’s right, every single day of the year in 2007, guests spent an average of $1,000-on everything from room, food and incidentals! All this while the stock market tanked, average consumers supposedly weren’t spending, people were getting laid off and the economy was in a recession.

Okay, so you’re saying to yourself that was just the Four Seasons. Well, I’m not privy to the Ritz-Carlton and all other 5-star hotel numbers-or those hotels that averaged a $800 a night spend-or those stores and companies, online and off, whose customers spend thousands upon thousands of dollars on a single purchase-regularly!

The point is: the rich are not an anomaly. They exist, and their ranks are growing. There are more millionaires now than ever before in history. Saying someone is a millionaire no longer carries the cache it once did-it’s no longer an exclusive and unapproachable demographic.

Millionaires are all around us-you probably know a couple handfuls already.

Even half-millionaires count! How many shiny new BMW’s and Benz’s do you see on the road with temporary license plates? Too damn many if you ask me-but I’m just jealous.

Listen, these people, the rich that is, will never stop buying-as long as they’re making money (typically by selling their products and services to the equally rich and richer).

So grab a piece of the action-and join the club!

But you say your product or service doesn’t appeal to the rich. Well, why not? Update it, change it, enhance it, add value to it-make it bigger, better, and charge more for it!

People will always believe that if an item has a higher ticket price it has to be worth it-that it has to do a better job than a lower priced item that does the exact same job. It’s a matter of human psychology-so use it to your advantage. Market and sell to the rich!

How?

To be continued…

–Barry

www.WritingWithPersonality.com 

Popularity: 91% [?]