Internet Marketing

If you haven’t figured out by now that without money you cannot be happy-stop reading this right now, because I’ll be wasting your time, and you’ll be wasting mine if you leave me a numbing and spiritually-trite comment.

But, if you have a truly original and revolutionary thought about how poverty or moderate poverty or even lower-middle class poverty can be more up-lifting and satisfying than possessing more money than Bill Gates, Warren Buffett, Donald Trump, et al… please, share your thoughts.

If not, then don’t, because I don’t want to hear how money can’t buy happiness. Or how you don’t have to be rich to be happy. Or how money is the root of all evil, etc., etc.

I’ve heard it all, and once believed it all, and said so, too.

And yet, if you’re determined to bait my ire and fill cyberspace with rehashed blather-I suggest you first trade places with a homeless person for a week-and then tell me how happy you are to eat your meals from a restaurant dumpster, or sleep in a cardboard box in the freezing cold, or defecate in the street like a dog, and smell like one, too… or, how about you just can’t pay your mortgage and are about to lose your home, or you child needs an operation and you don’t have the money because your credit cards are maxed-out and your insurance provider won’t cover the expense.

Listen, everyone wants more-needs more-desires more-and more is wholly dependent on more money. This is not Gordon Gecko speaking here about how greed is good. Greed is a pejorative term. Wealth and the accumulation of wealth, on the other hand, is a basic, laudable and inalienable human desire.

Those who would disagree are typically those who tried but could not achieve and satisfy that desire, and are now without-and are now trying to convince others, and themselves, they’re better off for having failed or fallen short.

Unless you’re a tribesmen living in the forests of Borneo-you need money to be happy. Then again, the happiest Borneo tribesmen are probably the ones with the most goats or cows, or whatever has the highest fungible value within their society.

Furthermore, and more to the point, if you don’t believe everything I just said…

You ain’t ever going to be a successful marketer!

 

If you’re a marketer-online or off-and you don’t have the highest degree of ambition to sell the most you can and thereby make the most money you can… you’re going to fail miserably, and die poor-and not very happy.

So if you have no all-consuming ambition to succeed…then, right now, go out and get a 9-5er instead, watch TV at night, and live your life according to the maxim that ignorance is bliss.

Successful marketers need and thrive on high-octane ambition. Such ambition is the rarified fuel that drives and energizes them-and such ambition can only be sustained by a tenacious bull-doggedness-a never-say-die brand of commitment, dedication, and perseverance-that inevitably leads to a hell of a lot of hard work, sleepless nights and tested relationships.

All for the pride of achievement! Winning! And its natural consequence-living and retiring with more money than one can ever hope to spend!

So who cares if you can’t take it with you-you’re not supposed to. Whatever is left over in the kitty when your time comes… you’re supposed to give to your kids, your spouse, your siblings, charity, a neighbor-any person or institution who you’ve loved and or appreciated-and care to make happy in turn.

Sure, some people with the requisite ambition don’t make it all the way to the top-but that’s okay. At least they’re trying, or died trying. And in the end, if they honored their ambition with an ethical and moral effort, they’ll have no regrets-and a lot of great and noble memories.

And if they finish only half way up the mountain-they’re still far better off, and happier, than those slaving at the bottom in the muck and the mire.

If you think I’m denigrating the unfortunate and the less able in society-then you’re missing the point.

What is the point?

If you’re going to sell to the rich (yes, I’m following up on my previous post)- you first gotta want to be rich, filthy rich-just like them.

Why? How? Still more to come… so stay tuned.

–Barry

www.WritingWithPersonality.com

Popularity: 90% [?]

Have you heard about the 18 year old girl in Boca Raton, Florida, who died from complications from a boob job?

Yes, tragic, unfortunate, and I’m shedding crocodile tears, no doubt. And yet, if it had happened to my teenage daughter–I’d be a mess–forever! But then, I wouldn’t have allowed her to get a boob job in the first place!

Listen, I’ve got nothing against boob jobs–buleeeve me, I don’t. But what the hell were her parent’s thinking?

Why permit an 18 year old girl, a high school cheerleader (the media reports she wanted to be a doctor when she grew-up-as if to add some intellectual heft to her profile, and that she just wasn’t a female version of Shallow Hal) get sculpted, nicked and cut–as if doing so were no different than getting braces.

After all, you need your teeth to chew, and yes there is the issue of appearance, smile, etc.. But tits–for a kid?

Okay, you want bigger knockers? Fine, finish college and pay for them yourself. That’s my answer.

Wondering what this has to do with marketing? A lot! But first let me continue with my rant.

What kind of a lesson in values, self-worth and pride of accomplishment had they been teaching their daughter? That without a good pair of jugs–she’d be nothing in this world–of no value to anyone-not herself or her friends? That life’s not worth living without beautiful melons?

Ever heard of Boca Raton? Well, there’s part of the problem. It’s another one of those flashy, wealthy small city/suburbs that dot the American map, where the amount of money you purport to possess is directly related to your self-esteem, self-image and social acceptance. Like Beverly Hills in California for example, and the Hamptons in New York. Practically every city has one of them nearby. You can probably name one near you.

These are cities where leased BMWs, Ferrari’s, Lamborghinis and Aston Martins are driven by unemployed people.

Naturally, (and I say naturally for a good marketing reason), these cities attract a huge proportion of starry-eyed wannabees, air-heads, dead-beats and other parasitic-dreamers looking for a fast, easy, soft and comfortable float on a magic carpet ride.

As a side note, I think Boca Raton has the highest ratio of plastic surgeons per capita of any city in America. There’s enough silicone, saline and Botox jiggling down the roads of Boca to cause a Hazmat team to run for the hills. I know, I used to live in South Florida. And I have family and friends who live in Boca. In fact, I’m headed there in three weeks.

Boca is a sun-drenched metaphor for where marketing and life meet at the crossroads of money and desire.

Okay, enough with the cynicism and the rant…on to the marketing lesson.

There are 12 eternal human desires that every marketer should know.

• 1. Money
• 2. Improved Appearance
• 3. Security in Old Age
• 4. Leisure
• 5. Comfort
• 6. Proof of Accomplishment
• 7. Increased Enjoyment
• 8. Self-Confidence
• 9. Popularity
• 10. Praise
• 11. Time
• 12. Health

Every human being walking the earth wants at least one of these 12 things.

It’s your duty as a marketer to figure out how many of these 12 desires your target market values above all else!

Because it’s not the features of your product that will compel your market to buy, but rather the fulfillment of these desires.

Show how your product will help your prospects achieve their desires–and your product, your service–is as good as sold.

And now, just for fun–name the desires the stereo-typical Boca Raton denizen values above all else.  Need a hint: think boobs.

–Barry

www.WritingWithPersonality.com

Popularity: 91% [?]